Word: odorants
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Manufacturers have long known that odor can be a powerful inducement to buy a product. Yet advertising men, finding smell too elusive a sensation to depict in words or pictures, tend to concentrate on the more easily communicated qualities of the goods that they tout. Now a process called "micro-encapsulation" is opening a promising new dimension for advertising by enabling readers to sniff a product's aroma on the printed page...
...Havens. A raffish odor clung to I.O.S. for years because its legal home was Panama and so many of its 100 subsidiaries were incorporated in tax havens -the Bahamas, Luxembourg, the Netherlands Antilles. (One result is that I.O.S. paid only $945,000 in taxes on its 1968 income of $15.3 million.) Lately, as Cornfeld's success has led dozens of other mutual funds to incorporate "offshore," the tax-dodging criticism has lost much of its sting. Last June, I.O.S. quietly shifted its legal domicile to Canada. European bankers who once sneered at Cornfeld's brash ways have lately...
...were pithiest. There is, for instance, 425-pound Big Jelly Catalano, who likes two girls at once and "always takes his clothes off when he eats"-not to mention Roz the Meter Maid, Tony the Indian, Joe the Wop, Beppo the Dwarf and a lion with body odor. Yet the book is funny, particularly on the sadistic Tom-and-Jerry cartoon level of violence, because the characters aren't real and nothing is really at stake but a few laughs...
...rises against the sky without any respect for anyone, defying human perception. Look at it: it is only an image, the stark print of a monolith, pasted on blue paper. Touch it-it is mere granite. It makes no noise, has no odor. Even as you shiver in its shadow, you forget it exists...
...really don't know," she said after a long pause. "Certainly odor is a part of the way of giving off sexuality and maybe this is of some concern; maybe this is a motivating factor in women-that they don't accept their own sexuality sufficiently and that's why they want to mask the odors identified with it. I mean that's possible. " But Miss Prag pointed out that this is an odor-conscious society and that everyone, not just anxiety-ridden women, wears underarm deodorant...