Word: odorants
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...about men? Do you think men are conscious of women's body odor...
...think it's possible that a man could be attracted to vaginal odor...
Bidette's quarter-page black and white ad shows a naked young woman hugging her knees and says, "Deal with a woman's body like a woman. For a woman," it continues, "underarm protection is not enough. There's the problem of vaginal odor. A very personal problem...
...Clark showed me a drawerful of feminine deodorant sprays made by competitive companies, including "My Own," "Ambiance," "P. S.," "Busy Body" and "Concern." He pointed out that anxiety over vaginal odor is not peculiar to America. Bidets are common through Europe and a towelette called "Bidex," name and packaging copied from the American product, is now sold it Switzerland and Germany. Also, Youngs Drugs exports Bidette products to Europe...
They're attractive ... intelligent ... desirable ... interesting ... American ... girls. And essentially they are saying "If I have a vaginal odor problem, it's O. K. for you to have a vaginal odor problem, acknowledge it, and do something about it ... " The nearest comparison I could make is the Clairol advertising. Up until that time (Clairol started advertising) the idea of dying your hair was associated with whores and, you know, not-so-nice people. And nice people were afraid to dye their hair and didn't want to be identified with it. They put a woman with a child...