Word: odore
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Dates: during 1930-1939
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...high, sharp smell of the ammonia-valerian compound is bad enough. Far worse is the low, heavy, dirty odor of the zinc-valeric bomb, comparable only to the concentrated essence of a marching army's foot-smell...
When the bombs reached New York, dress, millinery, fur and cloak & suit manufacturers were in despair. Chemists assured them that the valerianate had to dissipate itself naturally, that there was no known way of neutralizing or destroying its odor. That meant they had to wait some six months before their stinking factories or showrooms became habitable again. Worst of all, even after leaving garments the smell came back on damp days...
...trying to develop a new perfume base, using a valerianate instead of musk. Their chemist was Dr. Samuel Molanr, onetime professor in Austria's University of Graz. Compounding certain chemicals (now a trade secret) he one day discovered to his amazement that the valerianate had been transformed, its odor completely destroyed. Contrary to known chemical laws, the reaction worked again & again. Promoters Worth & Bower knew about the clothing industry's troubles, were quick to see their discovery's commercial value...
Last week in New York their two-months-old Deodorizer Co. was doing a thriving business. An alert staff stood by, ready to rush and spray at any hour. They can make a valerianated room habitable in 12 hr., destroy 98% of the odor in 24 hr., all of it in two or three days. Racketeering bombers were keeping them busy at the rate of a dozen or two bombings a week. More & more manufacturers were seeking their services. Lloyd's of London recommended them to clients insured against malicious mischief...
Artificial Musk. The male musk deer ranges Central Asia with an alluring odor. Perfumers cannot get enough of the natural musk for their trade, have got chemists to produce trinitro-t-butyl toluene which smells exactly like the real stuff. At Washington, Julian Werner Hill and Wallace Hume Carothers of the E. I. du Pont de Nemours Co. described new ways of imitating musk...