Word: odore
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Dates: during 1950-1959
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Nuworld (a generic, not a trade name) is a light, cream-colored cheese with little odor. Tasters describe it as "neither sharp nor mild, and not as bland and flat as American cheese." Cheese specialists agree that it is a distinctive cheese. Toledo buyers have been coming back for more...
Invaders & Guests. Ants have scent-glands on their backs, and in the course of their constant caressing, all the individuals in a colony acquire the same odor. Since ants depend chiefly on smell, rather than on sight or hearing, the colony odor is equivalent to the recognition signs that humans use to identify members of their social groups. If an ant that does not smell just right is introduced into a colony, it is usually treated roughly...
Proofs of ant citizenship can be falsified rather easily, and many intruders take advantage of this fact. A newly fertilized Jet Black Ant queen sometimes hangs around the door of a foreign colony until she takes on some of its characteristic odor. After a time she marches in boldly. The defenders, thinking she is one of them, do not stop her. When she finds the resident queen, she climbs on top of the incumbent and bites off her head. Then she starts laying eggs. Her young can eventually become so numerous that they dominate the colony...
...Central Television Service, Inc. (with the help of a psychologist) for its own and fellow TV technicians, has sold some 15,000 copies at $1 each. It assumes that repairmen normally meet housewives on their visits, and urges them to dress neatly, be cheerful and courteous, avoid body odor, wipe their shoes, show friendly interest in the customer (e.g., "This is a beautiful rug") and "always give the appearance of knowing what you're doing." The booklet sets up and knocks down some touchy problems...
...Odor of Dead Fish. At wit's end by Feb. 3, 1927, Lindbergh dashes off a telegram to an almost unknown San Diego outfit called Ryan Airlines, gets an answer back the next day: "Can build plane . . . Delivery about three months." Lindbergh heads for the coast, finds Ryan Airlines in a dilapidated waterfront building with no flying field, no hangar, no sound of engines-only the pervasive odor of dead fish from a nearby cannery. But the competent chief engineer, Donald Hall, impresses Lindbergh. The order is placed. With five other transatlantic flights poised to go, a race against...