Word: odore
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Dates: during 1950-1959
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...Chinese silkworm moths have been known to home in on intended mates from as far away as seven miles. Since a female under a bell jar will stir nothing in males on the outside only inches away, biologists have concluded that the secret of her charm must be an odor-from a substance so strong that a few molecules send males fluttering into the wind, and so selective that only males of her own species are attracted...
Finally isolated, it turned out to be a yellowish, fatty substance with a subtle, not unpleasant odor of leather. Study of its chemical structure revealed a relatively simple formula: C10H30O- technically an alcohol. The million cocoons had yielded only a barely visible...
...Odorless Odor Killer. A deodorant that has no smell of its own, tout kills any other odor by smothering it through a chemical reaction, will be put on the market soon by the McGraw-Edison Co. Used in a water solution, the chemical is now being distributed for use in hospitals and morgues by National Cylinder Gas Division of Chemetron Corp. Price: 90? for a 7-oz. aerosol...
...arrived quietly at a Jain temple. Only ostentation: the four brides' traditionally exquisite silk saris, and the bridegrooms' jeweled turbans. Stripped of party gaud, the go-minute wedding ceremony took on added religious significance, from the sound of the Sanskrit scripture chanted by four pandits to the odor of marigold garlands and the glow of incense-fed fires. Said one happy new father-in-law: "Under normal procedure, this marriage would have cost about $4,200." Under the new procedure, he paid only...
...Perhaps I went too far," Mrs. Tillman said, "but there were so many problems with cooking that something had to be done. We had to move one boy because his roommate's cooking made such an odor...