Word: odore
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Dates: during 1950-1959
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...Weiss, is fairly ingenious. The film carries a "scent track" that transmits cues to an electronic "trigger" that fires a salvo of scent into the theater through the air-conditioning ports. The AromaRama people claim they can reach every nose in the house within two seconds, and remove the odor almost as fast as they release it. The perfumes* are built up on a quick-evaporating base (Freon), and as the air is drawn off for filtering, it is passed over electrically charged baffles that precipitate the aromatic particles...
...SmellOVision, the process developed by Mike Todd Jr. for Scent oj Mystery, a smellodrama scheduled for release next month. *Developed by Rhodia, Inc., a leading U.S. manufacturer of industrial perfumes. Among Rhodia's products: pine scent for knotty-pine-patterned wallpaper, leather smell for plastic briefcases, new-car odor for used cars, tobacco smell for cigar boxes, Strawberry scent for embalming fluid...
...Hemp. In Seattle, the suburban Grinnell & McLean furniture store ballyhooed "Mother-in-Law Mattresses," sale-priced at $9.95, craftily explained to buyers: "After mother-in-law has gone home because of the mattresses' strange odor of miscured sisal, the handy homemaker can cover the otherwise-perfect 510-coil mattress so that it will give years of odor-free comfort and sound sleep...
When the wind is still, a strange and pungent odor rises over the pleasant resort city of Durban on the Indian Ocean. It comes usually from the tin-shanty slum of Cato Manor to the west, where, ever since the Union government forbade blacks to drink anything alcoholic other than the watery government beer served in municipal bars, Zulu women have been brewing a crude moonshine of their own. A high-power popskull made of methylated spirits, carbide, potato peels or just about anything else that will ferment, this local version of skokiaan (called gavine) is often the only source...
Frozen Box. A one-piece package for frozen foods has been developed by Weyerhaeuser Timber Co. Replacing the cumbersome double package (wax covering over cardboard) now used to avoid odor mixture and freezer burn, the new package does both jobs with a single wax cardboard, which can be sealed with a cold adhesive...