Word: odore
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Dates: during 1970-1979
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...Odor of Despair. Built in 1941 to house 3,000, Willowbrook now has a population of 5,200. Half the "patients" are under 21, and at least three-quarters are classified as "profoundly" retarded (IQ under 20) or "severely" retarded (under 36). For a handful of its residents, the school lives up to its name: it has a clean, new and well-staffed education section where "moderately" (IQ from 36 to 52) and "mildly" (from 53 to 68) retarded children live in small brightly decorated dormitories. These youngsters, considered trainable, attend classes that teach reading and self-care...
...Manure. Despite treatment, the Libby wastes lying stagnant in the lagoons often smell like rotten meat. In the words of one irate citizen, the odor is reminiscent of "pig manure." Even so, the smells are seasonal, and (to most people) bearable. But last summer's wet weather produced an unusually large beet crop-and the worst smells ever. Fed up, 100 townspeople have now formed S.M.E.L.L.S. (Someone Must Eliminate Libby Lagoon Smells...
Libby, meanwhile, is doing its best to snuff out the odor. It has used ammonium nitrate and other chemicals in attempts to neutralize the gases that cause the offensive beet smell. Enzymes and aerators have been put to work to help reduce the anaerobic bacteria that produce the gas. Still, the smells persist. Moans Libby Plant Manager Kenneth Schessler: "We get blamed even when there's three feet of ice on the lagoons...
Mennen Co. executives duly designed an aftershave lotion and cologne that they hoped would match the name. Some users might not think it does; the product has a faintly antiseptic odor reminiscent of pine air fresheners. No matter; since Mennen introduced the product nationally on Oct. 11 ($2.50 for the lotion, $3.50 for the cologne), Cantwell has drenched the nation with TV and radio spots, lapel buttons and newspaper ads stressing the cologne's long-lasting effects ("a little Trouble in the morning and you've got Trouble all day long"). So far, Mennen reports sales doing exceptionally...
...even if community action is in bad odor, shrewd advocates of an antipoverty program will at least recognize the role of grass roots support. They will see the state government as more than the Governor and his planners. The fiscal restraints and constitutional restrictions on the poverty program reinforce the political clout of the state legislature. Suburban and rural legislators must be given an early vested interest in the design of the antipoverty effort. If not, their sniping and buffeting could make it an easy political target. As it is, they will have to answer for the state functions which...