Word: odore
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Adidas, Nike, Champion, Russell and Reebok have long bridged the gap between competitive sports and casual activewear. But increasingly, consumers want both function and fashion from their sportswear. Clothes need to do something?stretch, fight odor, wick moisture, regulate temperature?and look good as well. "We always saw athletic wear and style as mutually exclusive," says Julee Bean of Adidas. "And they don't need to be. You can wear our product in the gym but also wear it to get a latte and still look...
...sales from its first to second seasons and is now sold in more than 450 stores in 40 countries. This fall McCartney will release her first collection for winter, Wintersports, which features Dri-release, a synthetic fabric that feels as soft as cotton but wicks away moisture and odor to keep the wearer comfortable, and ClimaWarm, an Adidas technology that retains body heat during cold weather...
...smell it for miles. Months after it is still there - the stench, the odor of decaying animals, mold from houses, oil and gas, all that fecal matter, all that in the air," Butler said. "One day in December I wound up staying too long and just after dark you could hear the varmints scurrying around. I realized at that moment this wasn't my home anymore...
...delivery system for a widely available combination of chemicals - sodium cyanide, which is used as rat poison and metal cleanser, and hydrogen, which is everywhere. The combination of the two creates hydrogen cyanide, a colorless, highly volatile liquid that is soluble and stable in water. It has a faint odor, like peach kernels or bitter almonds. When it is turned into gas and inhaled, it is lethal. For years, figuring out how to deliver this combination of chemicals as a gas has been something of a holy grail for terrorists...
...over the past year alone, it remains costly, at a wholesale rate that ranges between $3.70 and $70 per lb., depending on the cut. The marbled tail meat is prized by connoisseurs, as is whale sashimi, which is eaten with grated ginger or garlic to mask the odor. "I've had the meat," says Miki Ikari, 30, an account manager in Tokyo, "and I wasn't impressed. It could disappear from the earth, and I wouldn't miss...