Word: offal
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Dates: during 2000-2009
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...ASDA, Britain's second largest supermarket chain and a subsidiary of Wal-Mart, offal sales were up 20% last month compared to November 2007. Sainsbury's, the country's third largest supermarket chain, is selling 48% more pig livers, 22% more chicken livers and 8% more pig kidneys than it was last year. Overall, sales of offal in the U.K. are expected to reach more than $62 million this year, according to industry analysts Mintel...
...price-driven," says Bob Cotton, CEO of the British Hospitality Association, which represents 60,000 hotels and restaurants in the U.K. "I couldn't say the British public have suddenly fallen in love with offal. That would be gilding the lily...
...Perhaps. But as people buy more tongues, brains, chitterlings (intestines) and trotters (feet), price is not the only consideration. British chef Fergus Henderson, who had a hand in the trend back to organs when he opened his London restaurant St. John with an offal-filled menu in 1994, says taste matters - and every part of an animal can be delicious. "It was never a mission to start the offal ball rolling; it just seemed common sense, good eating," says Henderson, whose cookbook Nose to Tail Eating: A Kind of British Cooking was met with rave reviews...
...Hugh Fearnley-Whittingstall, the author of several cookbooks and host of the River Cottage series on British television, also touts offal as an alternative to prime cuts. Recent episodes of the show included footage of a whole pig being butchered, with Fearnley-Whittingstall demonstrating how to cook every piece of the animal, a practice he encourages...
...other corners of Europe, where offal never really disappeared from the menu, eating organs is reaching new heights of popularity. Sales are up in Spain and have increased 15% in France over the past three months. France's National Federation of Offal Merchants is encouraging the trend with an annual, month-long promotion involving well-known chefs and the publication of a book of offal recipes from prestigious restaurants...