Word: offbeaters
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Dates: during 1950-1959
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...spirit. Each selection is accompanied by a different combo, e.g., Duke Ellington for a highly charged version of Summertime, a creative trumpet backing for I Got Plenty of Nuthin', and plenty of improvised solos are sprinkled throughout. To keep the spirit of improvisation intact, Bethlehem indulged in some offbeat casting, with surprising results. Frances Faye's bone-dry, heart-of-gold style is strangely apt as the voice of the inconstant Bess, and Mel Tormé's smoky tones give a proper touch of pathos to the part of the crippled Porgy. The oily voice...
Judy's forest of switchboard wires would seem to promise wacky complications and entangling alliances in all five boroughs, with some of the offbeat sassiness of an On the Town. But despite bookies posing as musicians, and a dentist who yearns to write songs, despite visits to penthouses and nightclubs, and a rollicking subway ride, Bells Are Ringing-even in its liveliest dancing-sticks to Broadway, Broadway, all evening long...
...Uptown;" the singer, Anita O'Day. She had a unique style, toying with a melody, avoiding sentimentality in the ballads, and introducing jazz idioms. Miss O'Day became hugely popular. Columbia has reissued on LP the original sides she made with Gene Krupa's band, and they preserve their offbeat charm. Listen to the almost wordless "That's What You Think," and you'll realize that Anita is one of the great...
Compared to the tired cheeriness of many disk jockeys, Shepherd's offbeat humor is refreshing. Much of his talk is pure doubletalk, but some is shrewd, if cockeyed, comment from an educated comic (B.A., Maryland U.; M.A. in psychology, Indiana). The greatest thing America has to fear, he avers, is "creeping meatballism," i.e., "the adulation of all that is mediocre-the 'nothings' in the world that have become fads." In the day people v. night people conflict, the night people are in danger because the day folk-who "live in an endless welter of train schedules, memo...
...reason why some admen still resist "smart" advertising is that it takes greater imagination and patience to captivate a customer than to clobber him. Even David Ogilvy, who dreamed up the Hathaway Shirt and Schweppes campaigns, was unable to work out a successful offbeat formula for Rinso. At times the determinedly soft-sell ads turn out merely limp. Nevertheless, some of the loudest drumbeaters in U.S. advertising have learned lessons from the velvet-voiced sophisticates. The work of top artists and crack color photographers is being used to a far greater extent than ten years ago-if only to dramatize...