Word: offbeaters
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Cognac & Coconuts. The diet-drink boom is taking place side by side with a major shift in U.S. tastes to more offbeat flavors and less sweet soft drinks. Soft drinkers can now choose from more than 300 different labels, flavored with everything from cognac (Dr Pepper's Pommac) to coconut milk (Yoo-Hoo's Milkette). Schweppes' Bitter Lemon now accounts for a third of Schweppes' sales in the U.S., though it has only been on the market one year. Even Elsie the Cow is out to milk the market. Borden has just put on the shelves...
...also best in coming up with offbeat sidebars, finding good material in unobvious quarters. Cartoonist Bill Mauldin, for example, put in some fine moments on CBS sketching the faces of Goldwater and Scranton, making comments on the characters of each as he felt them coming up through his pencil. He showed how Goldwater's glasses make him look better, whereas glasses on Scranton "kill him dead, make him look like an English teacher." CBS also scored what amounted to a news beat when Cronkite was the first to get Governor Scranton to say that he had not read...
...selecting the kudos we report, we are apt to play the big, inevitable items against the surprising, the unpredictable, the offbeat. This, of course, also applies to our selection of other kinds of news. We like to think that we bring special qualities to the week's big "musts," but we also know that TIME does not live only by the inevitable stories. We are particularly concerned with the people and events that do not force themselves to the top of the news but must be sought out by the enterprising journalist-just as many an honorary doctor must...
Died. Carol Haney, 39, snub-nosed, pixiefied dancer-comedienne who burst into fame in the 1954 musical Pajama Game as Gladys, the offbeat secretary who had (clang, clang) "Ss-s-s-steam Heat," but, after being hospitalized for diabetes and exhaustion in 1957, simmered down to become one of Broadway's most popular choreographers, arranging dances for Flower Drum Song and Funny Girl; of pneumonia, complicated by diabetes; in Manhattan...
Kill the Father. An offbeat splinter group, the Academy of Psychodrama and Group Therapy, got into the act by staging a curtain raiser for the main meetings in the form of a Kafka-style reconstruction of the personalities and possible motives of Lee Harvey Oswald and Jack Ruby. Said Manhattan's Dr. Jacob L. Moreno, who invented psychodrama as a medium for acting out emotional disturbances and thereby treating them: "We are all suffering from a tremendous amount of unresolved guilt and confusion over what happened to President Kennedy. After all, if you can 'kill the father...