Word: offbeaters
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
...reason why some admen still resist "smart" advertising is that it takes greater imagination and patience to captivate a customer than to clobber him. Even David Ogilvy, who dreamed up the Hathaway Shirt and Schweppes campaigns, was unable to work out a successful offbeat formula for Rinso. At times the determinedly soft-sell ads turn out merely limp. Nevertheless, some of the loudest drumbeaters in U.S. advertising have learned lessons from the velvet-voiced sophisticates. The work of top artists and crack color photographers is being used to a far greater extent than ten years ago-if only to dramatize...
...Story. In the face of the TV screen, the newspapers' old running story of the full convention became somewhat less important (as the newspaper's play-by-play of the baseball game has become unimportant). The daily press threw new energy and new talent into exploring the offbeat byways of color and anecdote as well as the lofty heights of analysis and interpretation. Ironically, some of the best punditry came not from Chicago but from Washington, where Columnist Walter Lippmann watched the convention on TV. Some of the sidebars ran to outlandish trivia, e.g., the contents of Adlai...
...Englishman, Bernard Middleton, and tenaciously by a barbaric Russian, Count Kovanski. Natalia Solario does not stoop to conquer. Yet her adroitly detached existence ends abruptly one evening when brother Eugene returns, penniless and impenitent, from his twelve-year exile. At this point, Madame Solario shifts from waltz time to offbeat fandango...
...those were two-fisted piano players," he recalls. "Men like Sticky Mack and Doc Perry and James P. Johnson and Willie 'The Lion' Smith. With their left hand, they'd play big chords for the bass note, and just as big ones for the offbeat, and they really swang. The right hand played real pretty. They did things technically you wouldn't believe...
...time, not the soap-opera kind." Monday he gives them his "most realistic, experimental and artistic" shows (with Actors' Studio overtones). Tuesday is "problem-play-with-guts" day. "We pick them up with a comedy on Wednesday, if we can find one." Thursday he tries for an offbeat production, "with a gimmick twist," and Friday is a rehash of a Broadway play. Mostly, McCleery is in a Monday mood: "Here are my people. Look at them and listen to them. They are part of life...