Word: offbeaters
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...Rumpus is part zoo, with a couple of chickens named Dalai and Elvis (which kids chase around), along with cats, tarantulas, fish and birds. Boys play poker in the store's Haunted Shack, which sits atop a Plexiglas surface that exposes a gray rat colony below. Saturday afternoons feature offbeat activities like sheep shearing. Customer Carrie Watson's toddler Isabel loves the Monday story readings and the animals. "I would much rather visit an independent than a large store anyway," says Watson...
...pinching customers and then sell them on costlier items. The problem with occasional promotions is that "you train customers to come only when there's a blue-light special," says Chris Clouser, global marketing officer at Burger King, which has launched a 99˘ value menu, backed up by an offbeat, Candid Camera-esque ad campaign that shows bemused consumers reacting to a talking menu board...
...pinching customers and then sell them on costlier items. The problem with occasional promotions is that "you train customers to come only when there's a blue-light special," says Chris Clouser, global marketing officer at Burger King, which has launched a 99? value menu, backed up by an offbeat, Candid Camera-esque ad campaign that shows bemused consumers reacting to a talking menu board...
...Raffi Ever). The Greasy playlist roams from rockabilly to lullabies, from the funky rock group Yo La Tengo to classic Elvis. "We felt like the kid stuff out there was pretty bland. There was no sense of the alternative," says Miller. "It's definitely a little nutty, a little offbeat. We felt like, 'If we play it, they will come.'" And they have. Greasy Kid Stuff has seen a 40% increase in contributing listeners since the show premiered...
With Harvard Man on hold, Toback filled the time with two offbeat films, Two Girls and a Guy and Black and White—both “smooth, quick and happy experiences,” he says...