Word: offbeaters
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Trying to find that edge for Jimmy Carter, Caddell has used some offbeat techniques. During the conventions, he wired up more than 100 "focus group" volunteers around the country with a kind of emotion-revealing polygraph to monitor their reactions to Ronald Reagan's and Carter's acceptance speeches, noting which passages excited them and which stirred no response. But the real key to his operation is almost constant polling, surveys remarkable for their numbers, length and depth...
...Coca-Cola was especially noteworthy, and not just for the trove of confidential and embarrassing information it turned up. Coke Chairman J. Paul Austin, who was probably more red-faced than anyone, also happens to be a director of Dow Jones. Appearing often on Page One too, are offbeat profiles (an industrial spy, an Alaskan fur trapper), social problems (inflation's ravages, the trials of the elderly) and exotica from all over (crime in Hong Kong's Walled City, exiles working to restore the monarchy to Russia...
...partner switching. It's as if a lot of slightly stoned characters had set out to make an old-fashioned bedroom farce, couldn't manage the frantic pace those works conventionally demand, and then settled for doing their own laid-back thing. The result is a literally offbeat movie that manages to capture the way people who have read one too many (or one too few) paperback sex guides really are talking about - and conducting - the battle of the sexes...
...boom, boom, boom, boom. It is more like chi-boom, chi-boom, chi-boom. Come down easy on the offbeat, like a rhythmic shrug of the shoulders. Kind of bluesy. Kind of calypso. Kind...
...very difficult and it's going to take lots of work and discipline, which I have to develop," Fletcher says. But the challenge doesn't frighten him away from setting high goals, as it did not frighten him in choosing to pursue his offbeat thesis...