Word: offender
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Dates: during 1950-1959
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...nothing more than a four-year-old child with fur," burbled an adman pursuing a dog-food account. This kind of talk might offend some old-fashioned parents, but the pitchman knew on which side his yummy was sugared. In ten years of more money and suburban living, U.S. dogs have increased 35% to 26 million; more than 40% of U.S. homes have one or more. U.S. consumers now spend more for dog food than baby food. In 1948 they bought less than i billion Ibs.; last year they spent $350 million for 2.1 billion Ibs. In the next five...
Many businessmen still cling to the timeworn arguments that a company has no business openly endorsing any policy or party, because it may offend customers or the opposing political party. "At one time or another," says United States Steel Corp., "you have to do business with both parties." American Welding & Mfg. Co. President William J. Sampson Jr. says that the truth is simply: "We're all yellow. We businessmen should stand up for what we believe in. But whenever it's controversial, we back away...
...agency for Allstate Insurance vetoed a suicide in the story. The ad agencies objected to the phrase "20 men in hoods"; it was changed to "in homemade masks," but Actor Rod Steiger slipped up and said "in hoods" anyway. After all possible aspects of the script that might offend religious or regional groups were hashed over, the laundering was applied to whatever might cause Mexicans to take umbrage (deleted: "Mex," "enchilada-eater," "bean-eaters," "greasy...
...French nation, with the appeal: "Bar the Route Against Military Dictatorship." Explained one censor: "De Gaulle's name is too much of a national symbol to tamper with." Translated from the French, that seemed to mean that the falling government, fearful of appearing either to embrace or offend the incoming Premier, found De Gaulle too hot to censor...
More than any other University official, however, McArthur has formed an interesting and developed description of people who voluntarily leave Harvard. "These people don't come to anyone's attention while they're at Harvard; they're neutral and don't offend anyone. They never give the impression of being in trouble; always being sunny and affable; when they do leave, even their roommates are usually surprised." The life of these people, McArthur thinks, is somewhat vegetable-like. "My guess is that they probably don't get up for breakfast and are apt to cut a lot of classes. These...