Word: offer
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Dates: during 1960-1969
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...printers up in the middle of the night." PepsiCo, which began marketing a new Diet Pepsi the day the ban was announced, attributed its switch to a burst of altruism. Big ads in newspapers noted solemnly: the "Pepsi-Cola Company cannot in good conscience offer its customers any products about which even the remotest doubt exists." The ad urged that "other soft-drink companies . . . follow Pepsi-Cola's lead in developing cyclamate-free beverages." Mary Wells Lawrence, the adwoman whose agency had just completed a new campaign for Royal Crown's Diet Rite when the ban was announced...
Miss Hemphill said that she didn't "anticipate fighting the police." If the Sheriffs see a lot of people there they might avoid violent eviction proceedings, and the BRA might offer the families much better relocation opportunities than have been presented in the past, she added...
Collier's "unlawful" sales presentation, the FTC said, "included the solicitation of testimonials, the offer to place the basic volumes in a home as an advertising premium and the request for a ten-year commitment by the purchaser to keep the set up to date by purchasing Collier yearbooks at a nominal cost...
...fact, a telephone call to the Louisville Collier's office inquiring about buying an encyclopedia produces an identical offer for the same price-without the requirement of a letter praising the encyclopedia. The Boston office of Collier's offers the 24 volumes for $339.50, but also offers the combination deal for the same base price-$479.50-as in Louisville. Additional tax, interest, and yearbook charges push the total about one hundred dollars higher...
...they're not so stupid. Almost everybody manages to prevent the insistent Colliermen from getting in his door, despite a sales talk designed to make it as difficult as possible for a family to turn down the company's "offer." A person who started listening, liked what he saw, and remained silent when told the cost of the books was only "small change" gradually became committed to buying...