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...says Munn, who spent most of his career working for consumer-products giant Unilever. "We're an idea-generating powerhouse." Munn says agencies can find success developing and promoting "high-concept, low-tech" products "where the role of the brand is a very, very important part of the overall offer." Agencies typically enlist partners to handle manufacturing, distribution and, sometimes, financing. To launch the Ila Dusk, for example, Zag teamed with Locca Tech, a U.K. security-products company. In some cases, agencies work with clients to create new products, eschewing fees in exchange for a piece of the action. London...

Author: /time Magazine | Title: Having It Both Ways in Advertising | 11/30/2009 | See Source »

Scientists first detected the cyanobacteria that now infests Atitlan in the 1970s. But the genesis of the problem dates to the late 1950s when the Guatemalan government introduced non-native black bass into the lake's waters believing that hotels and restaurants could lure more tourists if they could offer freshly caught lake fish on their menus. Over the years, however, the bass ate through nearly the entire food chain, including the the young of the rare Pato Poc duck. Their consumption disrupted the ecosystem and destroyed the organisms that would have kept the bacteria...

Author: /time Magazine | Title: How Guatemala's Most Beautiful Lake Turned Ugly | 11/29/2009 | See Source »

...your hard drive and keep a copy of the information that is there in the internet "cloud." Many early adopters use Mozy or Carbonite, which allow users unlimited backup space for the cost of a latte each month. For the cost of a lobster, rival sites such as SugarSync offer additional features like non-emergency access to backed-up files - e.g., the ability to update something in your office that you were working on at home. (See five websites you may not know about...

Author: /time Magazine | Title: Backing Up Files Online: It's Good to Mozy Along | 11/28/2009 | See Source »

...Iran is another newcomer to APT6, represented by veteran artist Monir Shahroudy Farmanfarmaian and Tehran-based Farhad Moshiri, whose work Mobile Talker, in which an image of a young woman talking on the phone is picked out with cake decorations, seems to offer a wry comment on the country's modern mores. Rather more confronting is Line of Control, a huge sculpture of metal utensils forming the shape of a mushroom cloud, by Indian artist Subodh Gupta. Something to ponder over the washbasin, perhaps. See qag.qld.gov.au for more...

Author: /time Magazine | Title: See the Asia Pacific Triennial | 11/26/2009 | See Source »

...rooms, which range in size from tiny 157 sq. ft. (14 sq m) Crash Pads to a sprawling rooftop suite complete with garden, are individually designed. Some offer a diva-pleasing vision of soft pinks and four posters; the boys will opt for rooms where use of strong mauves and browns lends a more masculine feel. In a stylish touch, key cards have been dispensed with and replaced with solid, old-school keys, which give an exclusive hotel-as-home air. (See 10 things to do in London...

Author: /time Magazine | Title: Glam It Up at London's Sanctum Soho | 11/26/2009 | See Source »

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