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...what's the harm in a little sponsorship? The ambitions behind a firm's marketing may offer a clue. "A lot of companies interested in sponsorship would be companies targeting very high rates of growth," says Stefan Szymanski, a sports business economist at Cass Business School in London. "To target a very high rate of growth is often a high risk strategy. High-risk businesses, in recession, tend to go bust." (The reverse can also be true: the stock price of sponsors of U.S. sports stadiums actually outperformed the market in the more benign conditions...

Author: /time Magazine | Title: A Casualty of the Financial Crisis: Sports Sponsorships | 9/17/2008 | See Source »

...despite this week's market meltdown, companies will still be keen to buy the special brand of magic that sports teams offer. Citigroup stumped up some $400 million to tag its name to a new stadium that baseball team the New York Mets will play in from next year. And British lender Barclays - who backed out of talks over a possible takeover of troubled Lehman Brothers last weekend - lavished a similar sum for the naming rights to the New Jersey Nets' planned Brooklyn basketball arena. If that sounds risky, consider its exposure in its home market: the U.K. bank...

Author: /time Magazine | Title: A Casualty of the Financial Crisis: Sports Sponsorships | 9/17/2008 | See Source »

...crisis in the Caucasus may offer the best illustration yet of both the assets and the limits of Sarkozy the diplomat: strong in instinct, deft in tactics, but short on strategic vision. His quick exercise in shuttle diplomacy between Moscow and Tbilisi was at the same time technically brilliant and strategically flawed. The deliberate vagueness of his cease-fire agreement secured Moscow's speedy signature, but also caused confusion over what Russia had to do to comply...

Author: /time Magazine | Title: Nicolas Sarkozy: At Home Abroad | 9/17/2008 | See Source »

...Smith declined to comment on the nature of the Faculty’s offer or Matory’s decision to leave...

Author: By Bonnie J. Kavoussi, CRIMSON STAFF WRITER | Title: Matory To Join Duke Faculty | 9/16/2008 | See Source »

...letter of reply was polite but acknowledged only what is favorable about my leaving,” Matory said of the counter-offer from Dean of the Faculty Michael D. Smith...

Author: By Bonnie J. Kavoussi, CRIMSON STAFF WRITER | Title: Matory To Join Duke Faculty | 9/16/2008 | See Source »

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