Word: officemax
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...month-long exhibit occupies a 20,000-square-foot space, formerly an OfficeMax superstore, in the Brighton Mills Shopping Plaza, which Harvard owns...
...added commerce as another theme after deciding the show would take place in the former OfficeMax store...
RONALD SARGENT: I think there is still lots of opportunity in this business. The top three--Office Depot, OfficeMax and us--only have about 20% of the U.S. market. Still, during the dotcom era, investors thought we were growing too fast, and I think Wall Street wanted to figure out who was going to win in this industry. The question for us was, How does a fast-growth company grow up from adolescence to become a little more of a mature company...
SARGENT: We started with customers and said, "What's important to you?" They told us we weren't terribly differentiated. OfficeMax, Office Depot, Staples--all the same thing, same products, same prices, same service. We heard loud and clear that we had drifted more toward a casual consumer approach rather than our core, which was small business. We heard that our service was just O.K. and that maybe price wasn't as important as it used...
Powered by electric pumps, these aquatic Nirvana kits are being sold in stores as varied as Bed Bath & Beyond, OfficeMax and the Sports Authority. Helene Jeffer, a middle-aged Board of Education supervisor in New York City, recently bought one at T.J. Maxx. "It's very soothing," she says, but confesses to having moved the 24-hour trickler out of her bedroom because it inspired too many trips to the bathroom...