Word: offing
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Dates: during 1990-1999
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High shelves and horrible muzak. Aisles littered with squashed grapes and spilled cornflakes. And those gosh-darned carts that never steer straight. Yep, for most of us, the experience of grocery shopping still ranks somewhere between having a tooth pulled and changing a diaper.
But not for Liz Stone, a 33-year-old mother of two in Evanston, Ill., who pointed her mouse at Peapod.com a year ago and never looked back. "It has changed my life," she says. "Instead of running into a store with a kid under each arm, trying desperately to...
So why are so many of us stuck with cascading cans of soup and a two-year-old's tantrum in Aisle 6? The fact is, online supermarket shopping is in its infancy, and most of the $440 billion we spend annually filling the pantry goes to traditional grocers. Naturally...
Indeed, supermarkets are fighting back with their own Net groceries that emphasize name-brand trustworthiness. Take Maine-based Hannaford Bros., which owns Shop 'n' Save stores across the Eastern U.S. Hannaford set up HomeRuns.com which has upped the ante by offering a double-your-money satisfaction guarantee. It's already...
Currently, though, Beantown is the exception. Even Peapod, the oldest and most widespread Web grocer, is available to only 8% of the U.S. population. "It's taken quite a while," admits Peapod CEO and president Bill Molloy. "Early on, people felt they didn't deserve this service yet. How could...