Word: offing
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Dates: during 1990-1999
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In barely two years as CEO, Ivester appears to have done what no mere soft-drink rival could have hoped to accomplish--dimmed the luster of one of the world's brightest brands. It wasn't just Coca-Cola's seven-quarter-long profit slide. When dozens of Belgian schoolchildren...
Wall Street investors are fretting over the future of the global colossus, while business strategists ponder what went wrong. Last week Coke named Australian-born Douglas Daft, 56, who runs the company's Asia and Middle East operations, as president and heir- apparent. But that didn't do anything for...
The question gnawing at everyone is whether a company that already controls 51% of the world's soft-drink market can sustain Ivester's relentless strategy of pumping up sales 7% to 8% a year. "Coke has been this perpetual growth machine," says Ari Ginsberg, a management professor at New...
In fairness, Ivester inherited Goizueta's strategy. And he took office just as Coke's foreign markets, which account for nearly 75% of its profits, were sinking from Moscow to Manila beneath a worldwide wave of currency devaluations. That tanked sales and turned many of the lavish investments that Coke...
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