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When he stayed on the diet, Fahl lost an average of 4 lb. per week. But he found himself cheating whenever he could. While visiting his brother off campus one weekend, he went to Taco Bell and ate "almost everything" on the menu. At another outing to a restaurant, he...
The school's self-reported 70% success rate is based on voluntary follow-up assessments with former students, most of whom agree to participate. A rate that high is almost unheard-of in the diet world. Only 7% of dieters finish Jenny Craig's one-year program, while Weight Watchers...
To figure out what most appeals to our ear, Lindstrom wired up his volunteers, then played them recordings of dozens of familiar sounds, from McDonald's ubiquitous "I'm Lovin' It" jingle to birds chirping and cigarettes being lit. The sound that blew the doors off all the rest - both...
None of this means that advertisers just have to turn the audio dials and consumers will come running. Indeed, sometimes they flee. In the early years of mainstream cell-phone use, the Nokia ringtone was recognized by 42% of people in the U.K. - and soon became widely loathed. That, Lindstrom...
Shutter Island, the 2003 novel by Dennis Lehane (Mystic River; Gone, Baby, Gone), ransacked nearly 2,500 years of murder-mystery tradition - from Oedipus Rex to Agatha Christie's The Murder of Roger Ackroyd - and was deeply indebted to such early David Fincher films as The Game and Fight Club...