Word: offsets
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Dates: during 1940-1949
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...Offset might save some papers as much as 50% in capital investment, 25% in operating costs. But there was a hitch in it: it needed a composing typewriter that could turn out lines of copy as clear and even as cast type. Such a typewriter has been invented but is not yet in production...
Lately they have eyed offset printing, a lithographic process used mostly for reproducing pictures. Offset is cheap because it does away with engraving, form makeup, stereotyping-all standard processes on a daily paper. The printer simply photographs a page of copy pasted up on ruled boards, transfers the negative to a zinc plate, prints from an inked rubber roller...
Last week two ambitious young newsmen, eager to try offset, had decided not to wait for a composing typewriter. One was 29-year-old Bice Clemow, one-time news editor of Editor & Publisher, who had over $65,000 in his pocket, planned to start an offset daily this month in Hartford, Conn. The other was 31-year-old James Regis Fitzgibbon, a Pittsburgh boy who worked for a while on the Miami Herald. His daily was already on the stands in the little Louisiana town (pop. 6,299) of Opelousas...
...nature of the endowed institution. Harvard does not live on its endowments but on the interest which they earn. Thus, as the interest rate falls its income dwindles proportionately; so that to maintain income at a stable level, the downward trend of the interest rate would have to be offset by a proportional growth of endowments. And unfortunately there is little hope for endowments to increase: steeply progressive taxes prevent the accumulation of fabulous fortunes, and low interest rates discourage donations of large capital funds. The endowed college is hemmed in on all sides...