Word: offsets
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Dates: during 2000-2009
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...very few of the very rich have some awareness of the emptiness--if not the medieval corruption--of ransoming one's sins. Sergey Brin, zillionaire founder of Google, buys carbon credits to offset the ghastly amount of carbon dioxide emitted by Google's private Boeing 767 but confesses he's not sure if it really does anything...
...other form of carbon trading is to get Third World companies to cut their emissions to offset Western pollution. The reason this doesn't work--and why the carbon racket is a farce--is that you need a cap for cap-and-trade to work. Sulfur dioxide emissions in the U.S. were capped, and the trading system succeeded in reducing acid rain by half. But even the Kyoto treaty doesn't put any cap on greenhouse gases in China and India, where billions of these carbon credits are traded. Sure, you can pretend you're offsetting Western greenhouse pollution...
...leaders say that the cost of the program is offset by lower electricity bills that are the direct result of their efforts in the Houses and in the Yard. Yet some wonder how effective 16 REP leaders are in the face of 6,000 busy, largely environmentally apathetic students. When it comes to campus environmental policies, is REP really worth the College’s green...
...habits: studies from the the last DST extension in 1986 show that we shop, head outside, play sports, fire up the barbecue, and drive more often once daylight saving kicks in. (Conversely, Nielsen ratings for prime-time TV traditionally fall.) But many of these activities, especially increased leisure driving, offset any environmental gains from the energy savings. "Our demand for power, whether through electric lighting, computers or TV, isn't really elastic," says Downing. "We just ask for it at different times." He points out that with the DST extension, Americans living in Grand Rapids, Mich., and farther west...
Wiedemann, the daughter of longtime Lancôme "face" Isabella Rossellini, wanted to offset the environmental impact of the travel she does for the brand. Now Lancôme is doing the same for its other spokesmodels too. "We're hoping to bring awareness to CarbonFund.org and inspire our clients to take part," says White. Similarly, Paul Mitchell has joined with American Forests to plant enough trees to offset all carbon emissions from the manufacturing and distribution of its Tea Tree products. Kiehl's and the NRDC are partners in Click for Greenland, an online program that raises awareness about the effects...