Word: offsets
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Dates: during 2000-2009
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...lenses for its new Alpha. Skeptics say that dslrs are a false hope, because most people consider them too complicated, big or pricey. IDC pegs them at around 4% of the market today, growing to only around 5.5% by 2010. Fujifilm, which in January overhauled its camera division to offset declining profits, is avoiding entry-level dslrs altogether because, notes Fujifilm U.K.'s director of photo products Adrian Clarke, the market is "fiercely competitive." Instead, Fujifilm is banking on the printing business, a strategy that stems from its heritage as a film provider. Sales of its "minilab" printing equipment...
...megawatt-hours a year - from wind farms. But that doesn't mean Vail is dumping its old energy providers. Instead it has purchased "wind power credits" from a Boulder-based company called Renewable Choice Energy, which in turn pays wind farms throughout the country to produce electricity - enough to offset 211 million lbs. of carbon dioxide emissions each year. This purchase makes Vail the second-largest buyer of wind energy in the nation behind the supermarket super-chain Whole Foods, which went 100% wind power with their 458,000 megawatt-hours in January...
...offset their extra expense, Vail has chosen the peculiar strategy of giving away a free lift ticket to homeowners who offset their own energy use via Renewable Choice (Whole Foods' strategy is to offer gift cards). This additional cost is made in the hopes that skiers, who arguably have an interest in preserving the environment, will be encouraged to choose Vail's resorts over its competitors. "We're hoping our guests sign up and have heavy participation in our program," says Vail CEO Rob Katz, "and then think, ?maybe I'll ski an extra day, maybe an extra two days...
...professional scribes alike. And he might be wishing he could benefit from mainstream media's deep pockets. His legal bills exceed $75,000, according to his attorney. Fees from other lawyers are piling up, too. His mother is keeping up his blog, where donations are being solicited to offset his escalating legal costs. Mainstream civic and media interests like the Society for Professional Journalists, the American Civil Liberties Union, the National Lawyer's Guild, the San Francisco Chronicle's editorial board, and San Francisco's Board of Supervisors have all voiced support for Wolf. The blogosphere, by contrast, hasn...
...from 2003. By redeploying its resources toward broadening its audience, the rationale goes, AOL will be able to compete more efficiently, dropping, among other costs, the hundreds of millions it has been spending to attract new subscribers. The risk is that advertising sales won't grow quickly enough to offset the loss of subscription dollars...