Word: offsets
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Laugh tracking all the way to the bank, U.S. TV studios are counting on foreign sales to offset the losses they incur selling prime-time TV shows to the networks. While an hour of episodic TV typically costs $2.5 million to produce, studios usually recoup only 65% of the cost from networks, adding up to $45 million to $55 million in deficits each season. Syndication and foreign rights turn losers into winners. "If we didn't have international sales, no studio could afford to produce those shows," says 20th Century Fox's Newman. "They're critical...
Working in an archaic mode has its competitive advantages. "Because the presses are obsolete, you're not competing with other people who are getting the newest machinery, so actually our capital investment is far less than most offset printers'," says Julie Holcomb, who has run Julie Holcomb Printers in Emeryville, Calif., for 25 years. Ironically, she adds, advances in computer technology have allowed letterpress designers to use photopolymer plates--which contain the image and text to be printed--in place of hand-set type. "I hope the people who are printing now--me included--are helping develop an audience that...
...achieve that? By letting free markets discover the best solutions and invest in them. Create a market for carbon removal, and set limits on companies' allowance for carbon emissions. Companies that pollute less get credits and can then sell those credits to other companies, who buy them to offset their excess carbon. A similar market system for sulfur dioxide is already in place to cut sulfur pollution in half by 2010, dramatically reducing acid rain...
...lenses for its new Alpha. Skeptics say that dslrs are a false hope, because most people consider them too complicated, big or pricey. IDC pegs them at around 4% of the market today, growing to only around 5.5% by 2010. Fujifilm, which in January overhauled its camera division to offset declining profits, is avoiding entry-level dslrs altogether because, notes Fujifilm U.K.'s director of photo products Adrian Clarke, the market is "fiercely competitive." Instead, Fujifilm is banking on the printing business, a strategy that stems from its heritage as a film provider. Sales of its "minilab" printing equipment...
...offset their extra expense, Vail has chosen the peculiar strategy of giving away a free lift ticket to homeowners who offset their own energy use via Renewable Choice (Whole Foods' strategy is to offer gift cards). This additional cost is made in the hopes that skiers, who arguably have an interest in preserving the environment, will be encouraged to choose Vail's resorts over its competitors. "We're hoping our guests sign up and have heavy participation in our program," says Vail CEO Rob Katz, "and then think, ?maybe I'll ski an extra day, maybe an extra two days...