Word: offsetting
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...dedicated three national channels to the Olympics, and the country's state media dispatched 160 reporters to Athens. Cui Ying of the Shanghai Morning Post, a daily with a circulation of 600,000, estimated that her paper will spend about $120,000 covering the Games. Still, hefty advertising has offset such costs; China's state-run CCTV, for instance, says it is raking in $60 million in ad revenues?a remarkable feat in a country where advertising is still an infant industry. Everything about the Olympics has been marketed, right down to sponsorship of the televised medal count that flashed...
...investment increases, NHS doctors are adopting the more patient-centered approach of her home country; France, she says, can learn to reduce costs by empowering nurses and requiring more general-practitioner referrals before patients see specialists. Practical measures like that will help, but they won't be enough to offset all the spiraling costs. Governments may yet need a stronger prescription...
...site is currently running some advertisements, but Zuckerberg says they are only being used to offset server costs. Nonetheless, the facebook’s business manager has posted notices soliciting ads on multiple websites, and a thefacebook.com rate card shows that the site is interested in attracting national advertisers. Ads for AT&T Wireless, America Online and Monster.com have been displayed, along with promotions for Harvard organizations such as the Seneca Club’s Red Party, the Harvard Bartending Course and the Mather Lather dance...
...Pentagon officials say they are still meeting their manpower targets. In the Army Reserve, for instance, a 7% shortfall in re-enlistments was offset by an excess of new recruits. Still, the demands on soldiers and their families are being felt in communities all across the country, and members of Congress were hearing about it from their constituents during recess. "Iraq was the No. 1 issue on people's minds," says Maine Republican Senator Susan Collins. Her state has the third highest rate of deployed National Guard members and reserves in the country. One reserve unit, the 94th Military Police...
...limit our distance from our warehouses to 300 miles. Now we're going 500 miles" to reach stores as far as the Gulf Coast. Kroger, Albertson's and Safeway each went on an acquisition spree a few years ago, but whatever savings that resulted from centralizing operations have been offset by the obliteration of local ties and customer service. And Albertson's isn't finished. The company (2003 sales: $35.4 billion) just bought New England's Shaw's from old England's J Sainsbury for nearly $2.5 billion. Apparently, the British have had it with the colonies...