Word: offshoot
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...That's deliberate as well. The campaign is the work of Wink Media, the hot new London ad agency that's an offshoot of our sister publication Wallpaper*. One of the biggest challenges facing Wink was that just about everybody knows Time. The magazine has been around for 78 years and has become journalism's equivalent of a global brand. Wink's solution was to have some fun. "The aim of the campaign is to promote the magazine's expanded coverage of style, technology, science and business in a fresh, witty and unexpected way," says Keith White, Wink's development...
...While the Western alliance blames the latest troubles on an offshoot of the Kosovo Liberation Army, and has stepped up its operations against the group on the Kosovo side of the border, it has also warned Belgrade against sending troops into the buffer zone. But for President Kostunica, the continued presence of hundreds of heavily armed guerrillas from Kosovo on Serbian soil killing Serbian policemen is intolerable - particularly when the Milosevic-led opposition is charging that Serbia's government is now in the hands of its enemies. Kostunica's message to NATO has been, essentially, either the West deals with...
...personality traits that determine an affinity for computers seem perfectly aligned with the slightly compulsive nature of pedal steel players. This could be some offshoot of the pocket-protector tree, musical nerds who found experimenting with different pedal setups even more fun than building Estes rockets, and I find myself wondering if my lifelong disaffinity with even the simplest math separates me from my fellow travelers. Like all cults, pedal steel has its own subgenus, and in the field this particular cladistic branch appears to consist mostly of middle-aged working-class white men in warmup jackets and Nikes...
...dropped out of music, changed gears and then scored a surprise hit with his 1998 solo debut, Whitey Ford Sings the Blues. That record broke all the rules, using acoustic guitars, rapping, blues riffs and elements borrowed from Johnny Cash and Neil Young to create a striking hip-hop offshoot that sounded tough and folksy at the same time. The songs were about working people and the small struggles of their lives, all delivered with a surprisingly sensitive touch by the former hard-core rapper...
...never easy to have a phone line installed in New York City, but on Monday it was well nigh impossible. Thanks to the striking Verizon workforce, thousands of requests usually filled by the Bell Atlantic-GTE offshoot went unanswered, even as company officials continued their talks with about 85,000 deeply disgruntled employees. The workers, who tend to the telephone needs of roughly 25 million Verizon customers, primarily along the eastern seaboard, are up in arms over the company's refusal to allow wireless employees to unionize. There are other labor issues at stake as well - forced overtime, job stress...