Word: often
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Dates: during 1950-1959
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...talk with executives of big corporations, you find that as individuals they care about a hell of a lot of things that are never reflected in the programs they sponsor. There is often a complete divorcement between the individual and his corporate personality. I'm not saying that his primary job is to educate, but the sponsor cannot escape his responsibility . . . for contributing to the level of taste...
Birdwhistell finds that a TV performer's body is often more outspoken than the spiel itself. "People, even actors," he says, "can't act well enough not to send some signals of their true feelings about what they're doing. This is what protects us from the Big Brother world. Of the multiple of messages, Madison Avenue has learned to control only a very few. Advertisers are just not that clever. My colleagues and I feel a strong ethical sense that it's our job to make sure the public knows as much about the subject...
...Great Slave's potential with a test well at Windy Point on the western tip of the huge lake far up in Canada's frozen Northwest Territories. The area was littered with natural oil seeps oozing from a rock strata identified as Devonian limestone. But as so often happens when oil-bearing strata touch the surface, the well proved a dud. Disappointed oilmen all but gave up on the formation's outcropping at Great Slave until last fall, when Phillips and Home Oil geologists decided that Imperial had tried to tap Windy Point's Devonian limestone...
...search, have formed dozens of combines to help one another. Because Canada's provincial governments hold up to 90% of all mineral rights and in the West usually lease them in 100,000-acre blocks (price to Imperial recently: $1,700,000), even the biggest outfit often finds it wise to have allies rather than shoulder the expensive risk alone. Texaco, for example, is the chief operator of the four-company Northern Foothills Agreement Group, which holds drilling rights to 3,500,000 acres in Peace River's Boundary Lake area. Some other big-time gamblers pushing...
...natural result of the economy's continuing prosperity. They feel that severe cures would hurt even more than the malady itself. Says Harvard Economist Sumner Slichter, who predicts a controlled inflation of 2% to 3% annually for the next decade: "In this imperfect world we are often compelled to choose between evils, and if the choice is between enough unemployment to halt the rise in labor costs, direct controls of wages and prices, and creeping inflation, let us by all means have the creeping inflation. It is the least of the three evils...