Word: often
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Dates: during 1980-1989
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...first advertisers to embrace the rainbow look was Benetton, the Italian knitwear maker, which launched its "United Colors of Benetton" campaign in 1984. The ads picture handsome youths of diverse nationalities often standing arm in arm. The purpose of such ads is not just to appeal to ethnic customers who might identify with people in the ads but also to pitch an alluring sentiment of brotherhood. Esprit, a San Francisco-based sportswear company, went one step further by putting its employees in ads. Says Esprit spokeswoman Lisa DeNeff: "We sat up and said...
...over the globe, advertising is becoming more multiracial. Many ads in Japan, which often used to depict blonds because they represented the Western good life, are populated by blacks, Asians and Latins. "Japanese consumers now want to see somebody unique and somebody they can easily empathize with," says Hidehiko Sekizawa, senior research director for Hakuhodo, Japan's second & largest ad agency. In France the two hottest commercials of the summer, for Schweppes and Orangina, featured Brazilian music and casts of brown-eyed, mixed-race beauties...
...force? Possibly when Joseph Wambaugh quit the Los Angeles department and started writing realistic (and highly adaptable) novels about the modern lawman's unhappy lot. In any case, it is now the formula for cop movies: the detective hero is usually divorced, drinking too much and sleeping too little. Often he wonders what it all means -- running around, risking your life and not making any discernible dent in the crime rate...
Historic moments are often tame and unspontaneous affairs, played out in marble halls amid the flutter of flags and the trumpeting of national anthems. Pen is put to treaty, palm grasps palm in a handshake of newfound understanding and -- pop! -- a burst of flashbulbs records the moment for posterity. But as the cold war winds down, history is offering up startling new images that bear none of the hallmarks of traditional statesmanship. Last week history was made amid the flutter of colorful balloons, the sputtering of rattletrap Trabants and Wartburgs and -- pop! -- the burst of champagne corks...
...Russians often see this as an attempt to kick them out of the homes they have inhabited for generations. So they have been hitting back with strikes that, if they persist, could wreck the economies of some republics. And in Moscow, Communist conservatives have seized on the Russians' plight to justify a crackdown on the nationalist movements. News reports in the capital deliver a crude subtext: ethnic Russians are the victims of nationalist extremists. Politburo members like Victor Chebrikov, former KGB chief, thunder that those whipping up ethnic strife "should not go unpunished, no matter what flags they raise...