Word: og
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Dates: during 1960-1969
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...years ago, a flint-chipper named Og, whose wife had unsympathetically thrown his collection of tiger teeth out of the cave, began giving one tiger tooth to anybody who bought two of his flints for ten clams. Soon Og found that he was selling flints by the bushel and running so low on tiger teeth that he had to get more-even if it meant hunting tigers. This was a nuisance and expensive; to cover the cost, he raised the price of his flints to 15 clams a pair. And to his astonishment, nobody seemed to care; they went right...
These crude Stone Age beginnings, developed and glorified by U.S. know-how, have produced the trading stamp. Like Og's tiger teeth, trading stamps are a nuisance, and expensive for the retailer, but they give the housewife so much pleasure that she is willing to pay for it. First there is the sticky-tongued fun of pasting them in books and watching the books accumulate. Then there is the happy trip to the trading center with its shining array of treasures that seem to be free. And then the glow of self-congratulation at shrewd and prudent shopping...