Word: ogo
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Dates: during 1980-1989
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...corporate-event sponsorship than most companies. Its annual budget for such promotions runs to several million dollars, spent on such events as the ten-day New Orleans Jazz and Heritage Festival last spring, which featured 3,000 musicians, 300 music groups and nine stages, each with a Schlitz [ogo as a backdrop. Not so incidentally, 400,000 cups of Schlitz were sold. This year Schlitz foamed beyond local events and plunged into national rock-music promotions, including Fleetwood Mac's 30-city tour and the Who's performance in 40 places. Those cost Schlitz $1 million...