Word: ohga
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Dates: during 1990-1999
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Sony didn't need a techno-whiz, it needed a global manager who could master the ever increasing complexity of the digital marketplace. "Right now, you don't need to be an engineer," says Ohga. "You have to have a nose, and if you don't, you can't run a company like Sony...
...Tokyo was concerned, Sony America president Michael P. Schulhof had come to personify a chaos and excess that threatened to drag the company down. A protege of Morita's and Ohga's, Schulhof was a 20-year Sony veteran, a physicist who in his early years as Sony America chief had been competent enough in overseeing its lucrative electronics and music businesses. The company's disastrous foray into Hollywood, however, "changed Mickey," as one Tokyo-based Sony director puts it. Schulhof's lavish spending to remodel Sony's Madison Avenue headquarters had already drawn grumbles in Tokyo. The studio...
...Schulhof question was one of a range of issues on which Sony chairman Ohga differed with his new president. Ohga had a soft spot for Schulhof, who was considered "family." In spite of that, he could not protect him. Idei told a friend he thought it would take him 18 months to get rid of Schulhof. It took half that time. Schulhof was gone by December...
Idei was having none of the hands-off-of-America policy of his predecessors, who were worried about cultural and political implications. "I had been offering many suggestions to Mr. Morita and Mr. Ohga about the nature of the U.S. business," recalls Idei. At the new Sony, all top managers report directly to Idei, who has also staffed the Los Angeles and New York City offices with key Japanese lieutenants...
...discs for computers. Last September, Sony set off a controversy by declaring that it had formed a consortium with Philips, Hewlett-Packard and Ricoh to produce a new format for the rewritable disc. "It has become very difficult to work out an international standard for anything these days," sighs Ohga...