Word: ohrbach
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Dates: during 1950-1959
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Twenty inches piled up in the Washington metropolitan area, as much as 40 inches in Pennsylvania, 20 inches in New York City suburbs, 35 inches in northern New Jersey. And wherever it fell, it brought fresh hardship to the land. Absenteeism dogged the factories. Ohrbach's department store in Manhattan looked like a morgue; other New York City stores reported 25% and 33% losses in business. "It definitely hurt unemployment," said a Labor Department expert. "It slowed up construction and farming." Wrote Washington Pundit David Lawrence: "People just don't go downtown shopping or begin to look...
...special vehicle for his own strongly held ideas about advertising. A onetime speechwriter for the New York World's Fair, he began his advertising career with the old William Weintraub agency, became a vice president of Grey Advertising in 1945. There, while working on the account of Ohrbach's, a low-priced Manhattan and Los Angeles department store, he stressed sophistication instead of price with the eyecatching illustration and a minimum of copy that later became his trademark, e.g., Ohrbach's recent cat ad (TIME, March 17). But Bill Bernbach found his style crimped by conventional...
...theirs has wall-to-wall mortgages. And that car? Darling, that's horsepower, not earning power. They won it in a 50? raffle." The most important fact about Joan was how she managed to dress well "on his income." She shopped for her clothes at Manhattan's Ohrbach's, a low-budget department store with branches in Los Angeles and Newark, which has been trying to build up a high-fashion reputation with striking prestige ads (TIME, Sept...
Produced by the Manhattan ad agency of Doyle Dane Bernbach, Inc. and written by a 35-year-old bachelor girl named Judith Protas, the ad immediately drew hundreds of requests for copies. The greatest compliment came from Madison Avenue, where admen paid their respects by posting the Ohrbach's ad on their own bulletin boards. Said Walter Palmer, retired vice president of Manhattan's Batten, Barton, Durstine & Osborn: "A masterpiece...
FIRST U.S. TRADE SHOW behind Iron Curtain will unveil low-cost American fashions at Poznan International Fair in Poland this June. To ill-clad satellite housewives, Manhattan's Ohrbach's will display $600 wardrobe for family of four, emphasize synthetic fabrics with prices indicated to underscore U.S. bargains. Polish mannequins will model the styles...