Word: ohrbach
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Invitations were already out from the rival stores, Alexander's and Ohrbach's, not only for big press showings of originals and their duplicates in mid-September, but also to such big names as the Duchess of Windsor and Mrs. Nel son Rockefeller, who would help attract a glittering crowd to public displays a week later. Though the original dresses had sold in Paris for between $700 and $5,000, Ohrbach's and Alexander's copies, made from the same French fabrics and virtually impossible to tell from the originals, would sell...
Lord & Taylor breathlessly advertised that they at last had their Emilio Pucci bikinis in stock, sold them out in two days. Ohrbach's looked over the situation, decided that on the ratio of bikini to flesh, what they'd better advertise was the tan ("A little green buys a lot of tan at Ohrbach's"). And Arnold Constable ran three lissome lovelies in bikinis with a message guaranteed to send every woman reader back to her diet tables: "A reward for every good girl who gave up malteds last March...
...Paris couture houses. Since an original Balenciaga ball gown can cost $12,000, or a Chanel suit $2,200, pacesetters such as Mrs. William Paley and Jackie Kennedy also snap up the "line-for-line" copies available in the U.S. Manhattan Socialite Mrs. John Converse happily admits, "I love Ohrbach copies." She also likes American designers like Bill Blass and Mainbocher. Nowadays, the Duchess of Windsor, Mrs. Loel Guinness and Mrs. Jeanne Murray Vanderbilt shop on both sides of the ocean...
Might the big result be a "New Look" similar to the one Christian Dior inaugurated back in 1947, when dresses plunged to midcalf? There was resistance. "The uneven hemline-sexy and stunning-will influence fashion, and so will the long coats-but not yet," said the Ohrbach buyer. "His timing is off." Said Bonwit's buyer, gazing at the long coats: "We're not ready for that sort of thing." For the British, the hemline dropped like a bomb. "It would be fatal!" cried one British designer. "I've just made my spring collection-all short. Shops...
...dress) with a minimum of frills. Conservatism has helped them in Europe but not in two previous attempts to enter the U.S. One C. & A. store on Manhattan's Fifth Avenue failed in the 1950s, and a second store in Brooklyn is hardly a moneymaker. With Ohrbach's, the Brenninkmeyers hope to acquire the retailing flair of a U.S. company that has made a name for itself by imaginative advertising and artful merchandising of low-budget high-style Paris copies. Eventually, the Brenninkmeyers hope to expand across...