Word: ohrbach
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...Manhattan last week, newspapers ran double-truck ads with the word "Go", in 15-in.-high type. The small type below explained that Ohrbach's famed and prosperous clothing supermarket was leaving its down-at-the-heels quarters on 14th Street to go 20 blocks uptown and "join the well-to-do company of Macy's and Gimbels...
...oldtimers gave the new arrival a double-edged welcome. In full-page ads, Macy's hospitably showed an opening-day mob scene in front of the new Ohrbach's façade, then slyly suggested: "If you live through this, you're ready for Macy's." When spry old (69) Founder Nathan M. Ohrbach (rhymes with floor tack) unlocked the plate-glass doors, he barely got out of the way in time before the mob rushed in. By closing, 100,000 people had jammed into the new store, spent more than...
From the dress and fashion industry's point of view, such a state of affairs was ideal. Cried Ohrbach's Sydney Gittler triumphantly: "The new simple lines are here for keeps...
...Associated Dry Goods Corp., which controls the Lord & Taylor stores. He got the building, fixtures and equipment (but not the inventory), began looking around for "a real big operator" to lease it to. At week's end, he thought he had just the operator: Manhattan's Ohrbach's (TIME, Dec. 13, 1948), a fast-growing Union Square store that has been thinking of moving uptown. The deal, said he, was "very close...
Recently Ned's son Jerome, 41, who "imbibed merchandising in my guts since I was twelve," has been urging Ned to try the Ohrbach formula in a dozen other cities. A banking syndicate is ready to back such a chain if the Los Angeles store succeeds. But no matter how many stores are opened, Ohrbach's intends to make customers pay cash. Says Ned: "The more billing the less cooing...