Word: oils
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Dates: during 1930-1939
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...luxury of heavy duty trucking), for 1½ to 3-ton trucks. Main advantages of Diesel power are that it needs no carburetion, no spark plugs, no electric ignition system (sources of 90% of gasoline motor troubles), gets more power and mileage out of low-grade cheap fuel oil than gasoline motors get out of premium gasoline...
...Frank Theis prepared to sail for Rio, rumor circulated that he was going to trade U. S. wheat for Brazilian coffee. The U. S. has heard a lot lately about European, particularly German, barter with South America and Mexico (machinery for oil and crops); so it seemed reasonable for U. S. traders to defend themselves with similar tactics. But last week the Brazilian Government emphatically denied the rumor. President Getulio Vargas announced that the Government's new coffee policy (like the -U. S., Brazil found crop limitation a failure, now ruthlessly dumps its coffee surplus abroad) had been...
...large sums in advertising. . . . In the automobile financing field vast sums are spent by manufacturers to advertise the services of particular finance companies. . . . Like conditions obtain in the advertising of commodities, vast sums being expended to advertise particular brands of such common products as gasoline and milk. In the oil industry to take one example, refiners are deprived of their market because of the belief induced by great expenditure that good gasoline is sold only under particular trade names. . . ." Admitting that present anti-trust laws are inadequate to limit advertising. Trust Buster Arnold nevertheless argued that "the purpose...
...Important corporate users of market research: Procter & Gamble Co.; Lever Bros.; Eastman Kodak Co.; General Foods Corp.; Du Pont; Goodyear Tire & Rubber Co.; American Telephone & Telegraph; General Electric Co.; Coca-Cola Co.; Standard Oil of Indiana; Swift & Co.; Bristol-Myers Co. Among important U. S. market researchers: A. C. Nielsen Co.; Percival White and Pauline Arnold of Market Research Corp. of America; Ross Federal Research Corp.; Archibald M. Crossley of Crossley, Inc.: Paul Terry Cherington; George Gallup; Daniel Starch; Henry Charles Link of the Psychological Corp.; McKinsey, Wellington & Co.; Paul Lazarsfeld; Elmo Roper (FORTUNE Surveys); Barrington Associates; C. E. Hooper...
...Oil. Huge inventories of refined products last month forced widespread crude oil price cuts...