Word: ok
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...concept of Generation X was a bonanza for pop social scientists and lazy "introspective" editorial writers, you thought too soon. Douglas Coupland's much ballyhood and much misinterpreted miscategorization now has its very own beverage. It is called, in a bit of understatement worthy of the most ardent slacker, "OK" Cola...
...radical a departure from traditional cola packaging as Generation X is from the Baby Boom. It features a deliberately rather plain font of "OK" against a white background with a narrow red border; a sloppily drawn oval-headed fellow looks out quizzically from in front of a wall and a little box of a house capped with an aerial. The rather casual shabbiness of "OK" is a shameless bit of pandering to the idea of Generation X; evidently we are so fed up with the kaleidescopic self-promotion and colorful hype of Pepsi and Coke that we are helplessly susceptible...
...attempt at striking the distanced ironic pose that cultural commentators seem convinced is a hall mark of this mysterious generation, OK touts itself in small letters as "a carbonated 'beverage,'" with the last word in quotes--the hipsters who make "OK," one assumes, are too cool to use that technical word with a straight face. The slogan completes the pitch--no hi-strung shrill jingos here--"Everything is going to be OK...
...general consensus? "OK" was, well, OK...
...then, just as suddenly as this bubbly abberation landed in Cambridge, the spell was broken. "OK" was promoted by a prime-time television commercial blitz. Is this low key? Would Douglas Coupland approve? Doesn't this undercut the whole idea of Generation X Cola...