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Instead, creativity is channeled into the company's $1 million R&D kitchen. There, Okura and his staff of 10 chefs, line cooks and pastry chefs have free rein to experiment. Brandon Cook, one of three R&D chefs and the only one who has cooked in a Cheesecake Factory, is riffing on the lobster roll--subbing crab and shrimp for lobster and thick white bread for the traditional top-split hot-dog buns in this classic New England sandwich. Before setting out samples--one on grilled bread, another toasted--he has gone through half a dozen iterations, playing with...

Author: /time Magazine | Title: Catering To the Melting Pot | 6/11/2006 | See Source »

...waiters? That's got to go," he says. Not everyone can afford the $30 miso-glazed black cod made famous by Nobu, but the Cheesecake Factory's best-selling miso salmon is only $18 and three times the size. "Why should that memorable food experience be limited?" asks Bob Okura, the Cheesecake Factory's corporate executive chef. Critics call the portions a gimmick; health policy experts call them a dangerous contribution to obesity; the Cheesecake Factory sees value, encouraging customers to make a second meal of leftovers. Overton loves the attention that celebrity chefs have brought to dining...

Author: /time Magazine | Title: Catering To the Melting Pot | 6/11/2006 | See Source »

None of the chefs' artistry will ever make it to a restaurant unless it gets through Joaquin Marchan, a star Cheesecake Factory line cook who now puts new recipes through their road tests. It's here that the free-form lasagna started to fall apart. Okura and his chefs had perfected two versions of the dish, layers of pasta, cheese and sauce: one with roasted tomato sauce adorned with basil oil, the other an all-beef Bolognese with truffle...

Author: /time Magazine | Title: Catering To the Melting Pot | 6/11/2006 | See Source »

...failed attempt to drive Japan's Prime Minister Yoshiro Mori from office got its start at a private dinner among Tokyo's media elite. On November 6, reformist lawmaker Koichi Kato had dinner with the publisher of Japan's largest-circulation daily and four political pundits at the tony Okura Hotel. Kato had sipped "three or four bottles of sake," according to two of his companions, when he was asked if he would support a reorganization of government ministries under Mori. "No," Kato said. "I won't let Mori reshuffle the cabinet." Kato, a member of Mori's Liberal Democratic...

Author: /time Magazine | Title: Was Japan's Leader Almost Toppled by Sake and Grilled Fish? | 11/24/2000 | See Source »

...point Clinton exclaimed, "You mean I flew all the way across the Pacific to negotiate this?" Miyazawa ordered his bargainers not to let Clinton go away empty-handed, and they complied -- though only after arguing so fiercely among themselves that two Japanese officials got into a fistfight in the Okura Hotel at 3 a.m. Saturday...

Author: /time Magazine | Title: Traveling Salesman | 7/19/1993 | See Source »

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