Word: oladipo
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Dates: during 2010-2019
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...Eleganza can lean more on its establishment; it regularly attracts over 1,500 students each year, books stars like Jadakiss and Fabolous, and garners national attention—as the April 2010 issue of Teen Vogue demonstrates. Olamide E. Oladipo, an associate producer for Eleganza who oversees finances, points to their reputation as a draw for potential sponsors. “Companies have either heard of us before when we reached out to them five years ago or have never heard of us before, but trust us and are impressed when they see the long list of our past sponsors...
Unlike the other two shows, Eleganza does not receive funding through their connection with Black C.A.S.T. “They are our formal umbrella, but we don’t really have financial ties to them,” Oladipo says. Still, Eleganza’s multicultural make-up can still attract sponsors. “For companies that are looking for diversity recruiting, they are really interested in our models so we give them resume books with profiles of all our executives and models,” she adds...
...helping out underrepresented students, companies are more willing to sign on,” says Farah S. Qadar ’10, the president of the Association of Minority Business Leaders and Entrepreneurs (AMBLE), which recently organized and hosted a conference on the Fashion, Media, and Entertainment Industries. Oladipo also notes the charitable aspect of Eleganza as an advantage in finding funding. “For some, the charity aspect is the reason why they donate to us,” she says...
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