Word: old-school
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This Mormon skateboarding company specializes in longboarding, which according to McLoskey is “a whole different skating aesthetic” based on old-school style and surfing as opposed to conventional skateboarding’s tricks and gimmicks. But aesthetic isn’t all that’s unconventional about Latter Day Skates. Browsing the company website (www.latterdayskates.com), potential customers are enlightened with biblical-based advice, including such words of wisdom as “Don’t hide your style under a bushel; nay, let your light shine unto all that are in the house...
...pays homage to Boston’s hip-hop roots on his 2000 debut EP Enters the Colossus—a bare-bones affair featuring old-school beats and some cocksure rhyming. On the album’s closing track, he names the influences, collaborators and contemporaries who jumpstarted his career, name-dropping several Boston colleges before mentioning Harvard radio...
...pitch. As any teenager could tell you, obvious pandering is not the way to go when you're trying to reach this audience. Back in the early 1990s, companies with experience in the teen market realized traditional marketing was not going to work; young consumers are too savvy for old-school ads, and too steeped in irony for sincere come...
...old-school Democrats are also upset at the philosophy behind Bush's plan, which they argue is more interested in getting the homeless out of view than in solving their problems. "The largest-growing sector is actually women and children," says Donald Whitehead, the executive director of the National Coalition for the Homeless, the oldest and largest advocacy group on this issue. "A true strategy needs to include the entire population...
...old-school Freudian psychoanalysis has its true believers, and not all of them are doctors. Some are patients. "It's allowed me to figure out some pretty basic things about myself and why certain situations keep coming up," says a graduate student in her 30s in Brooklyn, N.Y., who went into analysis after a difficult breakup. "A lot of the jokes about analysis talk about blaming your parents, but being in analysis is more about learning to take responsibility for yourself and to take care of the people around you. That kind of control only comes from understanding your past...