Word: old
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Dates: during 1950-1959
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Catering to the particular tastes of its elderly and omnivorous readers is an obligation that President and Editor Nelson P. Poynter, whose family has owned this old-gold mine for years, is happy to discharge. Indeed, the oldsters have had a healthy effect on the paper itself. "They make you think twice before generalizing," said a Times staffer : "They really read the newspaper. They not only have the time, they have the informed interest. They're a challenge." Meeting that challenge has helped rank the St. Petersburg Times among the South's most solid newspapers...
...written the scathing but ineffective campaign broadside called "The Tory Swindle." And finally, out went a British newspaper institution: a comic-strip character named Jane, who won fame by appearing in the near altogether at any and every opportunity. Jane, by calendar count, should now be about 53 years old, and her lissome virtues have palled on Britain's youth. Installed in her place was a postgraduate nymphet named Patti...
RADAR FIGHT is brewing between Federal Aviation Agency and Air Transport Association. FAA wants weather radar on all four-engined passenger planes, but airlines, which have ordered radar on nearly all new planes, argue that it would be too expensive (up to $80,000 per plane) to equip old craft...
MENTHOL CIGARETTES, which have come from 5% to 10% of the market in two years, will double their share to 20% in next two years, predicts Lewis J. Gruber, chairman of P. Lonllard Co. (Kent, Old Gold, Newport). Gruber says smokers like mint and menthol sensations, but will not embrace new tastes-pineapple, cinnamon, apple blossom...
Pick Your Acreage. The trouble for both farmers and taxpayers lies in the new corn-support laws passed by Congress last year. Under the old system, farmers who voluntarily restricted their acreage were protected by a support price of $1.36 per bu., while those who planted all they wanted to plant got only $1.06. The new law, supported by both Republicans and Democrats, aimed at compromise with a straight $1.12 per bu., with no attempt to control acreage. Secretary of Agriculture Ezra Taft Benson rashly guessed that there would be little increase in corn production. Even when farmers disclosed their...