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...thing to say you are anxious about the future; it's another to raid your retirement fund to pay the bills. We found interesting differences tied to age and gender and income. Young people are much more likely to borrow money from family or friends than older people are, and men are more optimistic than women. In the end, no matter when people think we'll come out of this recession, most say they will continue their new frugal habits...
This is CBS's audience - sometimes older, sometimes not, but generally more conservative in its tastes - and the network serves these people perfectly. While competitors make TV to court fickle viewers distracted by video games and the Internet, CBS - with crime shows like NCIS and sitcoms like Two and a Half Men - makes TV for people who like television. (How old school is The Mentalist? You can't even watch it online...
...want to act and do serious roles." (He's already made an indie film, Richard Linklater's Me and Orson Welles, in which he plays a struggling actor who's ... 17.) But how to make the transition? Does he carry the tweens into their teens? Try appealing to an older crowd, as he did with his adroit hosting of Saturday Night Live this month? Decisions, decisions ... that only a dreamboat du jour has to worry about. (Read "How Zac Efron Became the Cutest Guy Ever...
Efron's brand of star acting is a purring geniality that in an older man would make you want to vote for him. Movie stardom is a form of politics in which people vote by buying tickets. But the electorate is fickle. The Efron effect could be evanescent...
...menace promising thrills in the dark. For now, Efron is bridging those worlds, importing his High School Musical tweens to movie houses, where their money is good too. The streak looks to hold with the cannily bigenerational 17 Again. Things will change, because he'll grow older and his current fans will grow up. But no one seems more prepared for that evolution, for his grownup closeup, than Zac Efron...