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...least 1,000 miles a month for "exposure" -get a free paint job along with the advertising motif, plus $20 a month. Aimed initially at college kids, the campaign has enlisted doctors, professors, lawyers, businessmen and bankers. Themes have included a mustachioed, sombreroed Mexican against an orange background (Ole Tequila), a red baron flying high in a blue sky (Seagram's Gin) and a hearts-and-cupids background emblazoned HOW'S YOUR LOVE LIFE? (Ultra-Brite toothpaste). Owners of Lincolns and Cadillacs have tried to enroll their cars, but to no avail. This form of beetlemania...

Author: /time Magazine | Title: Living: Odds and Trends | 8/22/1977 | See Source »

...IMPOSSIBLE. Not for her, anyway. She traveled to China several years ago with a granddaughter and playfully invited Chou En-lai to write for the Times; he declined. The matriarch rarely interferes in Arthur's affairs. "Sons either have an Oedipus complex about their mothers or hate the ole gal for giving them too much chicken soup," says she. "But then I believe in telling my children what I think." She did protest a story about sex at Barnard College, her alma mater. "It was an unfortunate piece of publicity," she sighs. "I guess people get lots...

Author: /time Magazine | Title: The Press: The Private Life of A. Sock | 8/15/1977 | See Source »

...public address announcer, introduces the 96 U.S. Senators by name at the execution. He also likes to show off his literary ingenuity, as in a long narrative passage told through song lyrics. e.g., "... down to St. James' Infirmary on the trail of the lonesome pine, and back to ole Virginny in the State of Arkansas, that toddlin' town...

Author: /time Magazine | Title: Books: Uncle Sam Takes On the Phantom | 8/8/1977 | See Source »

...good ole boys and girls got together for some square dancing, rebel yells and twanging bluegrass. Their down-home host, Jimmy Carter, had invited his Georgia staffers and members of Congress and their families to a backyard barbecue at the White House. The excuse for the party, explained the First Lady, was "to get children to meet Amy," who sat gleefully with the rest of trie small fry at the magic show. Guests Bert Lance, Tip O'Neill, Mark Hatfield and James Sehlesinger munched hot dogs and hamburgers, enjoying various attractions: a clutch of clowns, an old-fashioned calliope...

Author: /time Magazine | Title: People, Aug. 1, 1977 | 8/1/1977 | See Source »

...sagging pink dance hall. "This used to be a great, far-out place, lots of parties and no hassle," said Rabbit, one of the final dozen hippies who last week evacuated their grimy quonset hut on the edge of town. He added: "I don't see how the ole reverend is goin' to make...

Author: /time Magazine | Title: Religion: Buying a Garden of Eden | 6/27/1977 | See Source »

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