Word: olestra
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Still waiting for the FDA's approval: Kraft General Foods' Trailblazer for frozen desserts and Procter & Gamble's Olestra for fat-free deep frying...
...product is only the first in a series of substitutes being developed by such companies as Procter & Gamble, Frito-Lay and Best Foods. P&G is seeking approval for a heat-resistant, calorie-free, synthetic compound called olestra that can supposedly replace fat in almost any food...
Other manufacturers have rushed to create fat substitutes, such as olestra and Simplesse. These compounds, which have not yet received Food and Drug Administration approval, mimic the texture of fats but have considerably fewer or no calories. Liebman, whose group believes olestra is potentially cancer promoting, applauds Hostess and Entenmann's for being able to reduce fat content and preserve taste without resorting to a fat substitute...
...body without entering the bloodstream. Research at the University of Cincinnati appears to show that it can reduce a person's existing cholesterol levels. It supposedly satisfies what market researchers call the "mouth-feel" requirement that eludes so many yucky-tasting diet-oriented products. P&G, which has tested olestra on more than 1,800 people in the past 15 years, contends that foodstuffs containing it are as flavorful as those with the cholesterol-laden oils dear to so many American hearts, though perhaps not their arteries...
Despite extensive study, there is no assurance that unexpected side effects of olestra and other forms of SPE will not appear if the compounds go into wide use. Moreover, skeptics fear that many dieters will fill up on SPE-laden snacks and not eat enough natural foods with essential vitamins and other nutrients...