Word: olin
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...finds that the consumer has trouble remembering lengthy corporate names and complicated trademarks. For U.S. Rubber, L. & M. conceived the worldwide brand mark "UniRoyal" (the psychologists said that foreign consumers react unfavorably to "U.S. anything"). It rechristened Olin Mathieson Chemical Corp. simply "Olin." At the invitation of Chrysler Corp., the designers dropped the dated "Forward Look" slogan, created the company's five-pronged Pentastar emblem, and spread Pentastars across Chrysler's signs and showrooms. Though these outward touches seem minor, many businessmen feel that they help to highlight a company's products and aims...
...Your Home, an insurance-company favorite. Publishers have also begun commissioning new books specifically for corporate clients. More than 200,000 copies of Benjamin's Coffee Cookbook, written for General Foods' Maxwell House Division, have been grabbed up. Special books have been written on gun ammunition for Olin Mathieson Chemical Corp.'s Winchester-Western Division, on bowling for AMF Co. and on photography for Eastman Kodak...
Nevertheless, South Carolina's Donald B. Russell, 59, last week quit as Governor, turned the post over to Lieutenant Governor Robert E. McNair, 41, who then appointed Russell to the Senate seat left vacant after the death of Olin Johnston on April 18. Johnston was a Senate veteran of 21 years who made his Capitol Hill name as chairman of the patronage-wielding Post Office and Civil Service Committees and maintained his home-state political power through a vast network of country-store and piny-woods cronies...
...installed as a Knight of Magistral Grace of the Order of the Knights of Malta, the 800-year-old Roman Catholic secular order; J. Paul Austin, 49, president of Coca-Cola Co., recipient of the 1965 medal of Philadelphia's Poor Richard Club for his "exemplary leadership"; Yachtsman Olin Stephens, 56, designer of Constellation, which defended the America's Cup for the U.S. last summer, winner of the Nathaniel G. Herreshoff Trophy of the North American Yacht Racing Union; General Lyman Lemnitzer, 65, Supreme Allied Commander in Europe, awarded the Bernard Baruch Medal by the U.S. Veterans...
...dinner party for their debutante daughter Nancy. Then there was a dance for about 250 youngsters under a tent on the spacious grounds of Psychiatrist George S. Hughes and his wife, who were giving it with their friends, the William F. Otterstroms (he is general auditor of the Olin Mathieson Chemical Corp.) and the Dudley Felts (he is a consulting engineer), in honor of the families' three debutante daughters. The trouble was that after the parties, 17-year-old Nancy Hitchings was killed in an automobile accident, and an indignant Circuit Court judge, Rodney S. Eielson, haled the parents...