Word: olinto
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...strange sight in Harvard Square—a tree outside of Peet’s Coffee had four vouchers for free burgers and fries from b.good taped to it. Seconds later, b.good CEO and co-founder Jon J. Olinto updated the company’s Twitter account “b_good_” with a cellphone picture and an invitation for its 151 Twitter followers to come claim the vouchers.Twitter, a three-year-old microblogging service, has millions of users who post steady streams of short updates called “tweets” that are limited...
...their sales were holding steady or were even higher than last year’s figures, their costs had risen dramatically in recent months.“The costs side is out of wack, it’s through the roof,” said b.good co-founder Jon Olinto, who noted that the price of beef had risen from $3.25 per pound to over $4 in the course of three months. “Even though it only seems like 80 cents, that stuff adds up really, really quickly—a burger isn’t just...
...what’s behind this rise in B. Good goodness? Co-founder Jon Olinto says it’s all about getting out the B. Good name and encouraging real face-to-face interaction. “Our whole idea is real food,” Olinto says. “I’d rather spend 500 dollars giving away free mango shakes knowing my cashier Mike is handling each one, than getting a big billboard in Harvard Square...
Despite being around for five years, B. Good hasn’t been very popular with the Harvard crowd. But Olinto isn’t worried: “It’s a slow evolution, and it takes time to convince people you’re worth their loyalty,” he says...
...surprisingly, Olinto has been working closely with Harvard student organizations to create these promotions. B. Good placed ads in the HSA’s Unofficial Guide, and teamed up with The Harvard Voice for a free shake giveaway. Even the late-night opening was in part the brainchild of Bobby Yu ’10 and Tony Wang ’10, both HSA managers and B. Good enthusiasts. “I see tons of Harvard people there all the time,” Wang says. “They’re very generous with their food...