Word: olivettis
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...silver corkscrew. A blue-handled screwdriver. A brass hand mirror. A child's pencil case. A green alarm clock. A yellowed baby picture. A small wad of lire. A mattress. A red and black shawl. A lone playing card (the king of clubs). An ancient Olivetti typewriter. A crumpled Fiat. An electric pylon twisted off its concrete base. A church steeple protruding from the mud. Such were the scattered remains of a town called Longarone, which last week was wiped off the face of the earth...
Suburbia's Lawns. The biggest attraction the U.S. has for overseas companies is its highly developed market for sophisticated products; often foreigners buy into a U.S. company to get an established trade name and marketing network. One of the main advantages that Italy's Olivetti gained from buying the money-losing Underwood Corp. was its office-machine sales organization. Hopes of spreading its fertilizer on U.S. suburbia's broad lawns led Britain's Fisons Ltd. to buy an 80% control of Doggett-Pfeil Co., a New Jersey garden-supply producer. France's largest electronics firm...
...latest and biggest in a wave of labor unrest that has swept Dictator Francisco Franco's Spain this spring. In Barcelona the Hispano Suiza airplane-engine plant recently laid off 150 employees following a series of work slowdowns, was forced to hire them back when j.ooo Olivetti factory employees threatened a sympathy walkout. Two sitdown strikes in a single week disrupted work in a Seville textile plant. Six hundred Madrid metalworkers have been threatening similar trouble after stubbornly refusing to sign a new contract...
...their big supplier companies for help. "A lot of small companies are afraid the big companies will steal their ideas," notes Mazer, "but actually they are very willing to help." Riegel Paper helped work out development problems on Old Town's photocopy papers, and the machine that Olivetti will make is based on an electrostatic copying method perfected...
...Homes. Unlike most small companies. Old Town has taken full advantage of the export aid program of the Department of Commerce. At Old Town's request, U.S. Government representatives abroad have searched for foreign firms interested in manufacturing Old Town products under license. So far, in addition to Olivetti, Old Town has concluded, or is negotiating, licensing arrangements in Mexico, Australia, Colombia, the Philippines, Costa Rica, Canada and The Netherlands. These arrangements are so profitable that although Old Town's export sales this year will amount to only $500,000, they will account for half the company...