Word: olivettis
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Before publication, a section of the book dealing with sexual depravity was printed by an obscure leftist monthly. Dolci was arrested, found guilty of publishing obscenities and sentenced to two months in jail. Leftists, intellectuals and even progressive businessmen such as Typewriter Tycoon Adriano Olivetti leaped to his defense; pro-Dolci committees were organized in ten major cities...
...grinding days of Nivola's apprenticeship are now far past. The forms he likes to make are in great demand; recently they have come to adorn such varied projects as the Manhattan showroom for Olivetti typewriters, a war memorial at Falls Church, Va. (TIME, Oct. 10, 1955). "Because of the privileges of history," Nivola says with quiet satisfaction, "we have arrived at the point where we do not have to please the king. On the other hand, we do not work to please the public. The artist must give not something that is demanded, but what he finds...
...plastic elements and abstract design have the same qualities of solemnity and simplicity; the concern for the essential; the regularity of the whole; and the flat streamlined look of their Egyptian counterparts. The most successful architectural use of the wall relief so far are the murals in the Olivetti showroom in New York where Nivola worked from the beginning of the stores construction with the architects. They show most clearly the influences of which he speaks: "Sardinian prehistoric constructions and sculptures, traditional costumes, the baker and craftsman." They imply perpectives beyond that of the more anonymous abstract design beyond...
...became an enthusiastic admirer of Nivola's work. Said Le Corbusier: "A clean-cut sculptural form. . . Only plastic ideas cleanly conceived can be written in unstable sand." Other architects agreed, snapped up Nivola's idea to decorate their buildings with sand murals. Among them: Italy's Olivetti Co (typewriters and calculating machines), which commissioned a 15-ft.-by-70-ft. mural for its Manhattan offices, and Industrial Designer Raymond Loewy, who used a Nivola mural to decorate the entrance of a Fifth Avenue apartment building...
Even in the chronically depressed southern half of Italy's boot, businessmen are pouring capital into new plants, offices and stores. Last week Olivetti (office machines) opened an adding-machine plant (capacity: 50,000 machines a year) just south of Naples, with free clinics and nurseries for its workers' use. Five other big firms have traveled south in the past year. The results are striking. In 1954 electricity consumption in the Italian south was up by 43.5%, radio sales by 15.5%, car sales by 42.6%, tractors by 35.6%. Said Italy's Banca Commerciale in its annual report...