Word: ollila
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Nokia's own revolution began in 1992, when Ollila was appointed CEO and told to come up with a survival plan. He shed the rubber, paper and other businesses in favor of a new focus: wireless telecom. As a junior exec in charge of the mobile-phones division, Ollila, a former banker with a master's degree from the London School of Economics, had thrown his support behind an emerging digital network standard known as GSM (Global System for Mobile Communications), a gamble that has paid off handsomely. Today GSM rules more than half the wireless world, and Nokia...
...smile is more Stuart Smalley than business genius, but sit down with Jorma Ollila and it quickly becomes clear that Nokia's chairman and ceo doesn't need to practice Daily Affirmation. He knows he and his people are good enough and smart enough to make the world's best mobile phones--and that, yes, people like them, buying more Nokias than Motorolas or Ericssons (Nos. 2 and 3 in the market, respectively). Yet after listening to Ollila, 49, tell of his Finnish firm's transformation from a money-losing industrial conglomerate better known for toilet paper and tires into...
...free of politics and oversize egos. That lends itself to fruitful partnerships, such as Nokia's deal with AT&T to develop a phone for the launch of the carrier's Digital One Rate plan in late 1997, which was crucial to establishing the Nokia brand in the U.S. Ollila, a married father of three, explains, "When you come from a little country this far north, you learn to be a bit humble; you can't do everything yourself." (It's no act: he wears a photo ID like the 1,000 other workers in the building and queues...
When that happens, Japanese consumer-electronics giants like Sony and Panasonic are likely to stage their own assaults on the market and chip away at Nokia's lead, warns Iain Gillott of IDC. But Ollila is undaunted. "In 1991," he recalls, "people were telling me, 'Now that you've been able to get [your mobile-phones business] into the black, you should sell it quick, because the Japanese will...
Ironman goaltender Dan Murphy (25-10-3, 2.69), who played all but 62 minutes last year, is back. He will be supported by a strong defense of seven returning lettermen led by Mikko Ollila and Nicholas Windsor who showed a scoring touch last season...